{"product_id":"branding-in-china-the-media-platforms-reaching-1-3-billion-consumers","title":"Branding in China: The Media Platforms Reaching 1.3 Billion Consumers","description":"\u003cp\u003eA comprehensive guide to branding products within the unique Chinese market, offering invaluable insights for marketers and business professionals. This paperback volume, in good condition, employs a two-pronged approach of meticulous market analysis and strategic budget planning, detailing the most effective and efficient methodologies for promoting merchandise to Chinese consumers and cultivating strong company recognition. The book provides thorough explanations of what branding truly signifies in China, differentiating its approach from other Asian countries, alongside up-to-date information on evolving consumer buying behavior. An essential resource for media buyers and planners, it includes detailed rate cards for various media outlets to aid in proper budget allocation. Furthermore, it boasts over 3,000 indispensable contact entries for key television and radio stations, newspapers, websites, and advertising and public relations agencies situated in China's most populous cities. An excellent resource for anyone looking to navigate the complexities of the Chinese market.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e Not Available (NA)\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e China Knowledge Pr\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eYear:\u003c\/b\u003e 2004\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCondition:\u003c\/b\u003e Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN:\u003c\/b\u003e 9789814163057\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wombats Book Nook","offers":[{"title":"Default Title","offer_id":52619597742363,"sku":"SCAN-13-79E0CF75","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/6269\/1355\/files\/57_50f26134-8082-4049-801e-ad228680401a.jpg?v=1784355381","url":"https:\/\/wombatsbooknook.com.au\/products\/branding-in-china-the-media-platforms-reaching-1-3-billion-consumers","provider":"Wombats Book Nook","version":"1.0","type":"link"}