International Marketing
$45.00
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International Marketing
$45.00
A comprehensive and up-to-date text for upper-level and graduate courses in marketing departments. This Hardcover edition, presented in Good condition, covers the entire spectrum of international marketing topics. Content ranges from initial start-up operations and new market entry considerations to the complex international issues facing major global marketers. Designed to equip students with a thorough understanding of this dynamic field.
- Author: Czinkota, Michael R.; Ronkainen, Ilkka A.
- Publisher: Thomson/South-Western
- Year: 2004
- Binding: Hardcover
- Condition: Good
- ISBN: 9780324190465