{"product_id":"marketing-research-an-applied-orientation","title":"Marketing Research An Applied Orientation","description":"\u003cp\u003eThis Second Edition of \"Marketing Research An Applied Orientation\" serves as a comprehensive text tailored for both undergraduate and graduate students in marketing. The book thoroughly reflects current trends in international marketing, ethics, and the critical integration of microcomputers and mainframes into the field of marketing research. Its organizational structure follows a practical six-step framework for conducting marketing research, with dedicated sections covering research design, field work, data preparation and analysis, and the crucial step of preparing reports. Key features include new computer applications and updated examples and cases, alongside helpful chapter summaries, problems and computer exercises, and mnemonic acronyms designed to aid student comprehension. Bound in hardcover. Condition is Good.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e Malhotra, Naresh K.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e Prentice Hall\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eYear:\u003c\/b\u003e 1993\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCondition:\u003c\/b\u003e Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN:\u003c\/b\u003e 9780135553503\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wombats Book Nook","offers":[{"title":"Default Title","offer_id":52619644076315,"sku":"WBN-612","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/6269\/1355\/files\/57_732d899d-4e05-4b20-a7a3-19963de5a0c6.jpg?v=1784356590","url":"https:\/\/wombatsbooknook.com.au\/products\/marketing-research-an-applied-orientation","provider":"Wombats Book Nook","version":"1.0","type":"link"}