{"product_id":"misbehaving-the-making-of-behavioural-economics-by-thaler","title":"Misbehaving The Making of Behavioural Economics","description":"\u003cp\u003eA compelling paperback edition of 'Misbehaving: The Making of Behavioural Economics' by the esteemed Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017. This insightful work was shortlisted for the prestigious Financial Times and McKinsey Business Book of the Year Award and recognized as a book of the year by *Economist*, *Financial Times*, and *Evening Standard*.\n\nFrom the renowned and entertaining behavioural economist and co-author of the seminal work *Nudge*, *Misbehaving* offers an irreverent and enlightening exploration of human foibles. While traditional economics posits that rational forces shape everything, behavioural economics, championed by Thaler, understands that humans are central to the economy—and that we are inherently error-prone individuals, not Spock-like automatons.\n\nThaler has dedicated his career to studying how our everyday decisions deviate from the standards of rationality assumed by economists. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and 'misbehave'. Initially dismissed as an amusing sideshow, the study of human miscalculations and their effects on markets now profoundly influences efforts to make better decisions in our personal lives, businesses, and governments.\n\nBy expertly coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler guides readers towards smarter decision-making in an increasingly complex world. He brilliantly reveals how behavioural economic analysis opens up new perspectives on everything from household finance to assigning faculty offices, TV quiz shows, sports transfer seasons, and modern businesses like Uber. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.\n\nThis copy is a **Paperback in Good condition.**\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e Thaler, Richard H.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eYear:\u003c\/b\u003e 2016\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCondition:\u003c\/b\u003e Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN:\u003c\/b\u003e 9780241951224\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wombats Book Nook","offers":[{"title":"Default Title","offer_id":52619563073819,"sku":"SCAN-19-51DCDD98","price":21.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/6269\/1355\/files\/57_516a6abe-9ba7-4a11-b154-10ecbe982340.gif?v=1784354459","url":"https:\/\/wombatsbooknook.com.au\/products\/misbehaving-the-making-of-behavioural-economics-by-thaler","provider":"Wombats Book Nook","version":"1.0","type":"link"}