Service Delivery and Public Sector Marketing

A valuable and insightful collection, "Service Delivery and Public Sector Marketing" presents 13 papers from a significant conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University. This volume critically assesses the profound impact of recent public sector reforms on both service delivery mechanisms and marketing strategies within government bodies. The book utilizes compelling case studies from both Australia and New Zealand, providing concrete examples that highlight the diverse problems, challenges, and pertinent issues involved in this critical area of public administration. Bound in a very good condition paperback, this work offers a focused historical perspective on public sector transformation at the turn of the 1990s, remaining relevant for scholars and practitioners interested in public policy, governance, and comparative administration.

• Author: O'Faircheallaigh, Ciaran; Graham, Peter; Warburton, Jeni
• Publisher: Macmillan Education AU
• Year: 1991
• Binding: Paperback
• Condition: Very Good
• ISBN: 9780732903862