{"product_id":"services-marketing-an-asia-pacific-perspective","title":"Services Marketing An Asia-Pacific Perspective","description":"\u003cp\u003eA comprehensive textbook on Services Marketing, specifically tailored for an Asia-Pacific perspective. This **Revised Edition**, published in 2001, features substantial updates from the first edition, incorporating current practices, cases, and readings pertinent to Australia, New Zealand, and the South-Western Pacific region. It thoroughly examines the impact and importance of technology on services and includes discussions on a broad range of service industries. The book is presented in **Good condition** in its original **hardcover binding**. No dust jacket.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthor:\u003c\/b\u003e Lovelock, Christopher H.; Patterson, Paul G.; Walker, Rhett H.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePublisher:\u003c\/b\u003e Prentice Hall Europe\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eYear:\u003c\/b\u003e 2001\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCondition:\u003c\/b\u003e Good\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eISBN:\u003c\/b\u003e 9781740094382\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wombats Book Nook","offers":[{"title":"Default Title","offer_id":52619628577051,"sku":"WBN-745","price":16.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1033\/6269\/1355\/files\/57_452eaa17-a1d4-4443-a32b-a593b44f4c10.jpg?v=1784356286","url":"https:\/\/wombatsbooknook.com.au\/products\/services-marketing-an-asia-pacific-perspective","provider":"Wombats Book Nook","version":"1.0","type":"link"}