Strategy: Process, Content, Context

An essential and thought-provoking text for students and practitioners of strategic management, "Strategy: Process, Content, Context" by Bob de Wit and Ron Meyer actively challenges conventional strategic management education. Unlike many texts that present a limited, overly simplistic step-by-step approach, this book embraces the fundamental differences of opinion within the field. De Wit and Meyer meticulously guide readers through various often conflicting perspectives, encouraging critical, analytical, and unconventional thinking. The authors aim to counteract the industry recipe that often reworks original material into bite-size pieces and leans heavily towards a domestic context. Instead, this work facilitates true strategic thinking by presenting a comprehensive range of perspectives, theories, examples, and cases, preparing students to be innovative and adaptable in their strategic approach. Bound in a sturdy paperback, this copy is in good condition, showing typical signs of handling and use for an academic text of its age. As a paperback, it was published without a dust jacket.

• Author: de Wit, Bob; Meyer, Ron
• Publisher: Cengage Learning Business Press
• Year: 2003
• Binding: Paperback
• Condition: Good
• ISBN: 9781861529640