The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

A practical and engaging guide for business professionals, "The Strategy and Tactics of Pricing" provides a comprehensive, managerially-focused, integrated, and step-by-step approach to pricing analysis and strategy development. Authored by Thomas T. Nagle, this 1987 Prentice-Hall edition offers numerous walk-through examples demonstrating how companies successfully or unsuccessfully implement various pricing strategies. Key topics covered include Strategic Pricing, Costs, Financial analysis, Customer behavior, Competition, Price-center strategy, Life Cycle Pricing, Managing Value Perceptions, Segmented Pricing, Pricing in and through Distribution Channels, Competitive Advantages, Customer Research for Pricing, and the Law and Ethics of pricing. This book is an essential resource for Marketing Managers, Product Managers, Managers of Pricing, and Managers of Strategic Planning. Bound in hardcover, this copy is in Good condition, reflecting its practical utility as a valuable reference.

• Author: Nagle, Thomas T.
• Publisher: Prentice-Hall
• Year: 1987
• Binding: Hardcover
• Condition: Good
• ISBN: 9780138515102