Consumer Behavior and Marketing Action
$55.00
Skip to product information
Consumer Behavior and Marketing Action
$55.00
Henry Assael's 'Consumer Behavior and Marketing Action', published by Kent Publishing Company in Boston in 1987. This hardcover edition is offered in Good condition. This widely-used academic text maintains a practical applications approach, specifically designed to link core consumer behaviour concepts directly with effective marketing strategy. The book is noted for its particularly thorough coverage of consumer behaviour, providing more in-depth analysis than many comparable texts of its time.
- Author: Assael, Henry
- Publisher: Kent Publishing Company
- Year: 1987
- Binding: Hardcover
- Condition: Good
- ISBN: 9780534075309