International Marketing
$30.00
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International Marketing
$30.00
A well-preserved copy of the Tenth Edition of Cateora and Hess's "International Marketing" from 1998. This classic textbook provides a comprehensive overview of global business strategies and marketing principles for students and professionals alike. Illustrated with numerous figures, charts, and tables pertinent to the subject matter. Condition: Paperback. Good condition. Minimal shelf wear to covers; binding remains solid. Pages are generally clean with occasional minor highlighting or marginalia, typical for a used textbook, but text remains perfectly legible.
- Author: Cateora, Philip R.; Hess, John L.
- Publisher: McGraw-Hill Professional
- Year: 1998
- Binding: Paperback
- Condition: Good
- ISBN: 9780071156738