Marketing
$7.75
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Marketing
$7.75
This compelling textbook, 'Marketing' by Philip Kotler, is an essential resource for undergraduate or graduate courses in the field. Published by Prentice Hall in 1998, this updated edition has been meticulously revised to incorporate state-of-the-art marketing theory and practice. The text delves into contemporary marketing trends and themes, illustrating concepts with dynamic new examples and cases to provide students with a comprehensive and relevant understanding of the subject. Presented in a good condition paperback binding, this edition remains a valuable academic tool.
- Author: Kotler, Philip
- Publisher: Prentice Hall
- Year: 1998
- Binding: Paperback
- Condition: Good
- ISBN: 9780724806867