New Products Management
$6.00
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New Products Management
$6.00
This comprehensive textbook, 'New Products Management', authored by C. Merle Crawford and C. Anthony Di Benedetto, was published by McGraw Hill Higher Education in 2002. It is designed to provide future new product managers, project managers, and team leaders with a thorough overview of the new product development process. Key topics covered include developing effective development strategies, managing cross-functional teams across an organization, generating and evaluating product concepts, overseeing the technical development of a product, crafting the marketing plan, and managing the financial aspects of a project. Bound in a durable paperback, this copy is presented in Good condition.
- Author: Crawford, C.Merle; Di Benedetto, C.Anthony
- Publisher: McGraw Hill Higher Education
- Year: 2002
- Binding: Paperback
- Condition: Good
- ISBN: 9780071151627