Services Marketing An Asia-Pacific Perspective
$16.50
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Services Marketing An Asia-Pacific Perspective
$16.50
A comprehensive textbook on Services Marketing, specifically tailored for an Asia-Pacific perspective. This **Revised Edition**, published in 2001, features substantial updates from the first edition, incorporating current practices, cases, and readings pertinent to Australia, New Zealand, and the South-Western Pacific region. It thoroughly examines the impact and importance of technology on services and includes discussions on a broad range of service industries. The book is presented in **Good condition** in its original **hardcover binding**. No dust jacket.
- Author: Lovelock, Christopher H.; Patterson, Paul G.; Walker, Rhett H.
- Publisher: Prentice Hall Europe
- Year: 2001
- Binding: Hardcover
- Condition: Good
- ISBN: 9781740094382