The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business W

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

$45.00
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business W
  • The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business W
  • The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business W
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

$45.00

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World comprises the complete proceedings from the 2011 World Marketing Congress held in Reims, France. Edited by Colin L. Campbell of Monash University, this scholarly volume brings together research from international marketing scholars and practitioners exploring contemporary marketing orientations, customer relationships, and business strategy in dynamic markets. The proceedings feature peer-reviewed papers covering topics including brand loyalty, customer satisfaction, market orientation, co-creation, employee satisfaction, and consumer behavior. Published by Springer as part of the Developments in Marketing Science series. Softcover in good condition.

  • Author: Campbell, Colin L.
  • Publisher: Springer
  • Year: 2017
  • Binding: Softcover
  • Condition: Good
  • ISBN: 9783319500089

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